Business. Technology. People.

Helping businesses build smarter digital experiences that drive growth.

Digital Projects • UX • E-commerce • AI Solutions

About Me

I’m LaPaz Medina, a Digital Project & Business Systems Consultant.

I specialize in transforming business requirements into practical digital solutions that improve user experience, streamline processes, and support business growth.

From UX strategy and eCommerce platforms to systems implementation and Product Operations, I work closely with stakeholders and development teams to deliver solutions that create measurable value.

My Skills

Tools & Platform

Building prototype with Figma

Figma UI\UX design & prototyping
Click Up – Agile project management & sprint planning

Analytics

Tearning data into actionable insights

Turning analytics into actionable improvements

Product Support & Strategy

Helping users & teams
adopt digital products

Guiding teams & customers through product journeys
Improving workflows to enhance efficiency.
Bridging design, dev, and business goals

UX &
Design skills

Creating intuative flows

Creating intuitive, human-centered interfaces.
Structuring content for clarity and flow
Rapid concept testing using Figma / Sketch
Gathering insights through interviews & usability tests

My Projects

Client Quotes And Colleague Feedback

Nir Maimon Ux development

"I had the pleasure of working with Lapaz as a website UX , and the experience was both professional and enriching. She brought creative thinking, great attention to detail, and a deep understanding of both user and business needs. Collaborating with her was pleasant, well-organized, and efficient, and she consistently provided smart and accurate solutions. I highly recommend her to anyone looking for a true professional in UX ."

Chen Mutzafi Shufersal Vendor, Profilon

Collaborating with La Paz has been an inspiring experience. Professional, dedicated, and truly passionate about her work – she bring creativity and reliability to every project. I’m grateful for the opportunity to work together and highly recommend her."

Yaron Ben Moshe Insurance Agency

I came to La paz following a recommendation. Professional, high-quality and patient service, the site she built for me caught my taste, the site used advanced and innovative functions, She is a professional woman of the first class. Highly recommend Lapaz's services!

Rika Ludrick Content Manager - Shufersal online

Working with Lapaz is an absolute pleasure. She combines creativity with sharp UX skills and a deep understanding of product needs. Her ability to deliver intuitive solutions while seeing the bigger picture truly stands out. I wholeheartedly recommend her to anyone looking for a partner who not only designs but also elevates the product at every stage.

Business. Technology. People.

About Me